Why you need an avatar for your busines

A few years ago, if you had asked people what an avatar is, most people would have either mentioned the James Cameron film or a character you create in computer gaming where you can be anyone you want to be. These days businesses are beginning to use avatars to express their brand. Design agencies were one of the first industries
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Making the most of an exhibition

If you are planning to exhibit at an event, make sure it’s a success for you. Here are our top tips for making the most of an exhibition Think about your stand design and reasons for people to come to your stand and for you to start a conversation – do you have a free offer, a competition, or food or
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Does your branding and design make you stand out?

If you are doing some business planning, perhaps at the end or beginning of the year, or during holiday season an exercise that it useful to do is to review all your marketing material. Whether you have been in business for many years or are a newbie and have only recently started out this can often be a very helpful
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WAYS TO SUBTLY AND EASILY ENHANCE YOUR BRAND IDENTITY

ICONS Icons can be used to separate different areas of your business whilst still keeping a consistent brand A more visual way to represent your services Make it clear for your customers to understand what you offer Provides more personality for your brand Can update a brand instantly and can create a modern feel Another added element that your customers
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Why use a company like Abstract Print and Design?

  Support a local business The chances are you’re a local business owner as well and we need to stick together! Local traders survive by their reputation so will often go out of their way to give great customer service, it’s the little things that make a difference Local independent shops invest more in their communities and support many local
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Busy August

Here at Abstract we run a networking group in Yateley called Yateley Networking and this month we was celebrating the money raised by the group to date after running for 22 meetings. A total of £1,000 had been raised and this was to be presented to the charity that the group supports, Yateley Industries for the Disabled. The Mayor of Yateley
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Rewarding Customers

By offering free goods, discounts and staying in touch with your customers it shows them how much you value their reliability and ultimately ensures they keep coming back. Never underestimate the power of Thank You A thank you card to be sent after a particularly large order, on a label when delivering the goods, somewhere on a carrier bag/packaging or even
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Be Unique

By standing out from the crowd you are making an impact with your customers which will mean they won’t forget you easily. ➔  One of the most important things to make you stand out from your competitors is a good logo, hire a professional if possible to add that professional edge to your business identity. ➔  Staying focused is key…
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How to generate business in quiet months

Every business has periods when they are less busy, whether this is due to work only coming in at certain times of the year or that you simply have a lull in trade. However, it is important to make the best use of these periods in preparation for busier times. ➔  Re-connect with your clients and customers    If you
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